Social Gifts
in the Hungarian Business Culture
  • Business gifts are not expected.

  • Bring imported wine, chocolates or a bouquet of flowers when invited to
    someone's home for a meal.

  • Present the bouquet in its wrapping, remembering to bring an uneven number
    and avoiding both red roses and chrysanthemums (the former imply romantic
    intentions, the latter are more appropriate for funerals).
More on Being a Guest in Hungary >>>
Entertaining
in the Hungarian business culture
  • It is a rare honor to be invited to a Hungarian home; be sure to accept.

  • Most business entertaining is done at restaurants.

  • Hungarians attach more importance to good food and drink than northern
    Europeans and Americans. It is an important part of everyday life. But a deeper
    reason is that we need to cultivate the personal relationships that are crucially
    important in a business relationship. We want to know what sort of person you are
    and whether we can do business with you before talking about it.

  • You simply cannot do business until you have first achieved a positive personal
    rapport. While this is less a factor in Northern Europe, even there it takes far longer
    to get onto a business footing than in America.

  • Americans should understand that in most European cultures they cannot walk
    into the office of a complete stranger, exchange business cards, and immediately
    start a sales pitch.  
More on Hungarian Business Entertaining  >>>
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